Everything you share here is confidential. You retain full ownership of your methodology, your pricing, and your processes. All of it stays yours.
These questions are designed to help you get clarity on your own business - not just curiosity. There are no right answers. The more specific you are the more you will get out of the experience.
Watch each video first. The link is at the top of each section. Then answer the questions underneath it. If you need to rewatch anything the link will always be there.
Complete all five steps. Your answers feed the rest of your experience - keep them close.
Everything you share here is confidential. You retain full ownership of your methodology, your pricing, and your processes. All of it stays yours.
Watch Video 1 first - then answer the questions below. If you already watched it keep going.
Video 1Not what you offer. The actual problem the person is living with before they find you.
Be specific - role, industry, stage, situation.
Watch Video 2 first - then answer the questions below. If you already watched it keep going.
Video 2These do not need to be perfect. We are extracting what already exists.
Skills, identity, outcome, capacity. Two to three sentences.
Watch Video 3 first - then run the formula on your own numbers below. Write the number down. You will use it in the remaining steps.
Video 3What you charge right now for this work. If no one has paid this price yet, enter the price you intend to charge and add the words: not yet charged.
These percentages are illustrative scenarios, not expected conversion rates. Use your actual results to establish a baseline.
Price × closes × focus groups per quarter × 4. Write the number - even if it surprises you.
One honest sentence.
One final question. Think about what you have learned and where you want to focus next.
Not a list. The one thing. The thing that if solved would unlock everything else.
Your responses have been submitted. A copy is on its way to your inbox. You have identified the problem your expertise solves, outlined your methodology, and explored what the numbers could mean for your business. Next, complete the Solutions Survey to reflect on what you learned and identify your next step.
No new ideas. We work only with what already exists.